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Learn about the Marketing Committee Charter the Blue KC Board of Directors has approved.

 Blue Cross and Blue Shield of Kansas City (Blue KC)
Marketing Committee Charter
 Adopted by the Board on December 2, 2008

Purpose
The primary purpose of the Marketing Committee is to assist the Board of Directors (“Board”) in providing guidance and oversight of the Corporation’s marketing plans, advertising strategies, public relations and brand image.

Authority
The Marketing Committee is authorized and organized pursuant to the Bylaws of the Corporation.  The Committee shall be a standing committee and shall make reports and provide recommendations to the Board of Directors.  The Committee shall have the resources and appropriate authority to discharge its responsibilities, including the authority to retain and terminate consultants or advisors as it determines necessary to carry out its duties and responsibilities. The Committee shall have authority to approve the consultant’s or advisor’s fees and terms of service.

Composition
The Marketing Committee shall be comprised of at least three (3) non-management members (but no maximum) of the Board of Directors.  Members of the Marketing Committee and its Chairman shall be appointed by the Chairman of the Board with ratification by the Board.  In addition, up to four non-board member advisors may be appointed to assist the Committee.  Such advisors may participate in Committee meetings, but shall not have voting rights.  The Chairman of the Board shall be an ex-officio member of the Marketing Committee.

Meetings
The Committee will meet with the frequency and timing necessary to fulfill its duties as needed throughout the year.  All Committee members are expected to attend each meeting in person.  Occasional participation via tele- or video-conference is permitted; however, in-person attendance is preferred. The Committee may invite members of management, advertising and public relations advisors or others to attend meetings and provide pertinent information, as necessary. Meeting agendas will be prepared and provided to members in advance, along with appropriate briefing materials. Minutes will be prepared for approval.

Responsibilities
The committee will carry out the following responsibilities:

1. Review the Corporation’s marketing plans and advertising strategies.
   
2. Monitor the Corporation’s public image and brand strength.
   
3. Review and monitor the Corporation’s products and new product development.
   
4. Make recommendations to management on appropriate and effective communications, marketing messages, and public relations.
   
5. Regularly report to the Board of Directors about Committee activities, issues, and related recommendations.
   
6. Perform other activities consistent with this Charter and as delegated to the Committee by the Board of Directors from time to time.
7. Review and assess the adequacy of the Marketing Committee Charter annually, requesting Board approval for proposed changes.
8. Confirm annually that all responsibilities outlined in this Charter have been carried out.
9. Evaluate the Committee's performance on an annual basis.