homepage has a fresh, new look

November 2022

The homepage has a new look. As Blue KC’s primary website serving thousands of visitors each month, the homepage functions as our digital front door. The redesigned homepage features guided user paths, provides easier access to other digital experiences, and has a fresh and welcoming feel. The updated page is now a scalable experience that is more informative, efficient, and actionable for site visitors, while supporting membership growth and other evolving business objectives.