{"id":2561,"date":"2023-06-14T12:55:44","date_gmt":"2023-06-14T12:55:44","guid":{"rendered":"https:\/\/www.bluekc.com\/blog\/?post_type=blue_agent_articles&#038;p=2561"},"modified":"2023-06-27T08:36:44","modified_gmt":"2023-06-27T08:36:44","slug":"june-2023-brand","status":"publish","type":"blue_agent_articles","link":"https:\/\/www.bluekc.com\/blog\/blue_agent_articles\/june-2023-brand\/","title":{"rendered":"June 2023 &#8211; Brand"},"content":{"rendered":"\n<p>Blue KC\u2019s newest brand awareness campaign, Benefit of Blue, is now in-market. The Blue Cross Blue Shield Association-developed campaign reinforces Blues are different than other healthcare companies. It emphasizes Blue KC is:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Easy to work with<\/li>\n\n\n\n<li>Has employer and employee best interests at heart<\/li>\n\n\n\n<li>Provides exceptional customer service<\/li>\n<\/ul>\n\n\n\n<p>The campaign launched May 17 and is running on TV, digital display banners, paid social, email, and print. See some of the creative:<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.bluekc.com\/benefitofblue\/\" target=\"_blank\" rel=\"noreferrer noopener\">Landing Page<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-normal-font-size\"><strong>Paid Social<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.bluekcblog.com\/wp-content\/uploads\/2023\/06\/6.5_benefitofblue_paidsocial-e1686767892195-630x1024.png\" alt=\"\" class=\"wp-image-6791\" width=\"315\" height=\"512\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-left has-normal-font-size\"><strong>Print Ad<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" src=\"https:\/\/www.bluekcblog.com\/wp-content\/uploads\/2023\/06\/bene-of-blue-300x300.jpg\" alt=\"\" class=\"wp-image-6775\"\/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":2562,"template":"","blue_agent_categories":[32],"tag":[42],"class_list":["post-2561","blue_agent_articles","type-blue_agent_articles","status-publish","has-post-thumbnail","hentry","blue_agent_categories-news-for-all","tag-broker-resources"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>June 2023 - Brand - The Blueprint Blog - Blue KC<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"June 2023 - Brand - The Blueprint Blog - Blue KC\" \/>\n<meta property=\"og:description\" content=\"Blue KC\u2019s newest brand awareness campaign, Benefit of Blue, is now in-market. 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See some of the creative: [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bluekc.com\/blog\/blue_agent_articles\/june-2023-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"The Blueprint Blog - Blue KC\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-27T08:36:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bluekc.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/06\/BCBS_Focus_Ballerina_EXP123123.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1372\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bluekc.com\/blog\/blue_agent_articles\/june-2023-brand\/\",\"url\":\"https:\/\/www.bluekc.com\/blog\/blue_agent_articles\/june-2023-brand\/\",\"name\":\"June 2023 - Brand - The Blueprint Blog - Blue KC\",\"isPartOf\":{\"@id\":\"https:\/\/www.bluekc.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bluekc.com\/blog\/blue_agent_articles\/june-2023-brand\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bluekc.com\/blog\/blue_agent_articles\/june-2023-brand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bluekc.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/06\/BCBS_Focus_Ballerina_EXP123123.png\",\"datePublished\":\"2023-06-14T12:55:44+00:00\",\"dateModified\":\"2023-06-27T08:36:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bluekc.com\/blog\/blue_agent_articles\/june-2023-brand\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bluekc.com\/blog\/blue_agent_articles\/june-2023-brand\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bluekc.com\/blog\/blue_agent_articles\/june-2023-brand\/#primaryimage\",\"url\":\"https:\/\/www.bluekc.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/06\/BCBS_Focus_Ballerina_EXP123123.png\",\"contentUrl\":\"https:\/\/www.bluekc.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/06\/BCBS_Focus_Ballerina_EXP123123.png\",\"width\":2048,\"height\":1372},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bluekc.com\/blog\/blue_agent_articles\/june-2023-brand\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.bluekc.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"June 2023 &#8211; Brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bluekc.com\/blog\/#website\",\"url\":\"https:\/\/www.bluekc.com\/blog\/\",\"name\":\"The Blueprint Blog - Blue KC\",\"description\":\"Blue Kansas City Blueprint Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bluekc.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"June 2023 - Brand - The Blueprint Blog - Blue KC","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"June 2023 - Brand - The Blueprint Blog - Blue KC","og_description":"Blue KC\u2019s newest brand awareness campaign, Benefit of Blue, is now in-market. 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