{"id":803,"date":"2022-11-15T16:01:02","date_gmt":"2022-11-15T16:01:02","guid":{"rendered":"https:\/\/www.bluekc.com\/bluekcblog\/blue_agent_articles\/spira-brand-campaign\/"},"modified":"2023-05-03T22:38:41","modified_gmt":"2023-05-03T22:38:41","slug":"spira-brand-campaign","status":"publish","type":"blue_agent_articles","link":"https:\/\/www.bluekc.com\/blog\/blue_agent_articles\/spira-brand-campaign\/","title":{"rendered":"Spira brand campaign"},"content":{"rendered":"\n<p>Spira Care is no longer new to Kansas City. With eight locations (soon to be nine) in the metro area, we\u2019re building on the solid momentum of previous campaigns by positioning Spira Care as an established and trusted healthcare provider in our community.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The multifaceted and refreshed brand awareness campaign shows how Blue KC can help members on their journey to better health. Campaign components include TV segments, billboards, radio ads, display and social media ads that are running October through December in the Kansas City area.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Sample the creative<\/strong>\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.bluekc.com\/bluekcblog\/wp-content\/uploads\/sites\/2\/2023\/05\/Blue-KC-Spira-Care-Outfront-2196B-GeneralMkt_final.jpg\" alt=\"Graphical user interface, website\n\nDescription automatically generated\"\/><figcaption>Billboard<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Blue KC plans with Spira Care give members access to behavioral healthcare in primary care setting\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/hVftbAds9xI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"featured_media":805,"template":"","blue_agent_categories":[32],"tag":[42],"class_list":["post-803","blue_agent_articles","type-blue_agent_articles","status-publish","has-post-thumbnail","hentry","blue_agent_categories-news-for-all","tag-broker-resources"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spira brand campaign - The Blueprint Blog - Blue KC<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spira brand campaign - The Blueprint Blog - Blue KC\" \/>\n<meta property=\"og:description\" content=\"Spira Care is no longer new to Kansas City. 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