{"id":2446,"date":"2023-02-20T20:55:02","date_gmt":"2023-02-20T20:55:02","guid":{"rendered":"https:\/\/www.bluekc.com\/bluekcblog\/well-said\/blue-kc-in-the-community-february-2023\/"},"modified":"2023-05-12T17:34:32","modified_gmt":"2023-05-12T17:34:32","slug":"blue-kc-in-the-community-february-2023","status":"publish","type":"well_said","link":"https:\/\/www.bluekc.com\/blog\/well-said\/blue-kc-in-the-community-february-2023\/","title":{"rendered":"Blue KC In the Community – February 2023"},"content":{"rendered":"\n
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Blue KC joins \u201cZero Reasons Why\u201d Teen Suicide Prevention Campaign<\/strong> <\/h2>\n\n\n\n

Blue KC has been meeting mental health head on with our\u202fMindful by Blue KC<\/a> behavioral health services and\u202fsports partnerships<\/a>. In the summer of 2021, we broadened our reach to the vulnerable teen community through the\u202fZero Reasons Why\u202f(ZRW) teen suicide prevention campaign. <\/p>\n\n\n\n

What Is ZRW?<\/strong> <\/h2>\n\n\n\n

ZRW (www.zeroreasonswhy.org<\/a>) is a teen-led storytelling and community mobilization campaign to remove the stigma of mental health and prevent teen suicide. Adult voices have often been at the center of mental health conversations, but through the Zero Reasons Why campaign, teen voice is amplified.  <\/p>\n\n\n\n

Stories and perspectives are shared to dismantle the stigma of mental health. Reducing that stigma allows teens to ask for help without shame or judgment. If that can be accomplished, the belief is teen suicides will decrease in our communities.  <\/p>\n\n\n\n

It takes all of us\u2014teens, parents, educators, health professionals and the community\u2014to remove the stigma of mental health, foster community support, improve education and increase awareness to prevent teen suicide. <\/p>\n\n\n\n

How Is Blue KC Helping?<\/strong> <\/h2>\n\n\n\n

In partnership with Overflow \u2013 a strategic story, experience design, and creative production agency \u2013 we expanded the impact of ZRW in Kansas City, with a focus on activating in school districts within our coverage area. <\/p>\n\n\n\n

We Helped Develop a New Teen-Focused Website<\/strong>  <\/h2>\n\n\n\n

This Blue KC and ZRW co-branded website (www.zeroreasonswhy.team<\/a>) educates and activates teen \u201cStreet Team\u201d members who are eager to engage in suicide prevention activities and mental health promotion. Since its launch in late 2021 through October 2022, the website: <\/p>\n\n\n\n