{"id":10479,"date":"2025-06-11T06:00:00","date_gmt":"2025-06-11T11:00:00","guid":{"rendered":"https:\/\/www.bluekc.com\/blueprint\/?p=10479"},"modified":"2025-06-10T15:09:14","modified_gmt":"2025-06-10T20:09:14","slug":"blue-kc-kansas-city-royals-recognized-by-clio-health-for-behavioral-health-not-good-enough-documentary","status":"publish","type":"post","link":"https:\/\/www.bluekc.com\/blueprint\/community-and-culture\/sports-partnerships-community-and-culture\/blue-kc-kansas-city-royals-recognized-by-clio-health-for-behavioral-health-not-good-enough-documentary\/","title":{"rendered":"Blue KC, Kansas City Royals Recognized by Clio Health for Behavioral Health \u201cNot Good Enough\u201d Documentary"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong><em>Ten total organizations have recognized Shut Out the Stigma initiative, Not Good Enough documentary<\/em><\/strong><\/h2>\n\n\n\n<p>On June 11, Blue Cross and Blue Shield of Kansas City (Blue KC), in partnership with the Kansas City Royals, were recognized by an international industry \u2013 <a href=\"https:\/\/clios.com\/health\/\">Clio Health<\/a> \u2013 for the award-winning behavioral health documentary called \u201c<a href=\"https:\/\/www.shutoutthestigma.com\/when-does-helping-hurt.html#not-good-enough\">Not Good Enough<\/a>\u201d. The documentary is part of the <a href=\"https:\/\/www.shutoutthestigma.com\/\">Shut Out the Stigma<\/a> initiative, which provides support for behavioral health as a part of whole-person well-being, and focuses on removing the stigma surrounding mental health.<\/p>\n\n\n\n<p>\u201cNot Good Enough\u201d appeared on the Clio Health Shortlist, along with reputable brands such as Johnson &amp; Johnson and Powerade. The contest awards winners in Gold, Silver and Bronze categories, followed by the Shortlist. For the list of Shortlist winners in the Mental Health category, <a href=\"https:\/\/clios.com\/winners-gallery\/explore?vertical=Clio+Health&amp;season=2025&amp;award=Shortlist&amp;program=8135&amp;f_1=8978&amp;f_2=19762\">click here<\/a>. \u201cNot Good Enough\u201d is a 45-minute look into the perspective of our youth athletes and the toll perfectionism takes on their behavioral health.<\/p>\n\n\n\n<p>Clio Health, founded in 2009, is one of five verticals developed by the Clios to celebrate creative excellence in a specialized field. The program champions boundary-pushing marketing, advertising and communications that promote physical, mental and social well-being. Each cycle, leaders from across the global health industry convene to determine which entries will earn the prestigious Grand, Gold, Silver and Bronze Clio Health Awards.<\/p>\n\n\n\n<p>\u201cWe are once again excited to see international recognition from an esteemed organization like Clio Health. We believe the real reward is increasing large-scale awareness about behavioral health and removing the stigma,\u201d said Jenny Housley, , Blue KC Senior Vice President and Chief Revenue &nbsp;Officer. \u201cWe are fortunate to have a great partner in the Kansas City Royals who feels as strongly about this vital topic as we do.\u201d<br><br>The Shut Out the Stigma initiative and award-winning documentary, \u201cNot Good Enough\u201d, have captured recognition from 10 different industry organizations, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>International <a href=\"https:\/\/clios.com\/winners-gallery\/explore?vertical=Clio+Health&amp;season=2025&amp;award=Shortlist&amp;program=8135&amp;f_1=8978&amp;f_2=19762\"><strong>Clio Health Awards<\/strong><\/a> on June 11, 2025\n<ul class=\"wp-block-list\">\n<li><strong>Shortlist winner <\/strong>in the Mental Health category for the \u201cNot Good Enough\u201d documentary<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>International <a href=\"https:\/\/hdmawards.com\/winners-list\/winners-list-2024\/\"><strong>Healthcare Digital Marketing Awards<\/strong><\/a> on December 14, 2024<ul><li><strong>Gold winner<\/strong> in the Microsite category for Shut Out the Stigma<\/li><\/ul><ul><li><strong>Gold winner<\/strong> in the Total Digital Marketing Program category for Shut Out the Stigma<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Gold winner<\/strong> in the Special Video \u2013 Over 2 Minutes category for \u201cNot Good Enough\u201d<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>International <a href=\"https:\/\/clios.com\/winners-gallery\/explore?vertical=Clio+Sports&amp;season=2024&amp;program=4241&amp;f_1=4242&amp;f_2=4243&amp;f_3=4249\"><strong>Clio Sports Awards<\/strong><\/a> on November 12, 2024\n<ul class=\"wp-block-list\">\n<li><strong>Silver award <\/strong>in the Branded Entertainment\/Contentfor \u201cNot Good Enough\u201d Documentary<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>National <strong>Healthcare Marketing Impact \/ Ad Age Awards<\/strong> on November 11, 2024\n<ul class=\"wp-block-list\">\n<li><strong>Silver winner <\/strong>in the Branded Entertainment\/Content Campaign category for Shut Out the Stigma<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>National <a href=\"https:\/\/ehealthcareawards.com\/2024-winners\/\"><strong>eHealthcare Leadership Awards<\/strong><\/a> on November 11, 2024<ul><li><strong>Platinum winner<\/strong> <strong>(first place overall in all sections) <\/strong>in the Best Landing Page or Microsite category for Shut Out the Stigma; in the HMO, PPO or Other Insurer section<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Silver winner (first place within the \u201cHMO, PPO or Other Insurer\u201d section and second place overall) <\/strong>in the Best Long Video Content over 2 Minutes category for \u201cNot Good Enough\u201d documentary; in the HMO, PPO or Other Insurer section<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Regional <a href=\"https:\/\/emmymid-america.org\/emmy-awards\/2024-nominees-and-winners\/\"><strong>Mid-America Emmy Awards<\/strong>&nbsp;<\/a>on Oct. 26, 2024<ul><li><strong>Winner<\/strong>&nbsp;in the Community Service category for Shut Out the Stigma<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Winner <\/strong>in the Documentary \u2013 Cultural category for \u201cNot Good Enough\u201d documentary<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>National&nbsp;<a href=\"https:\/\/www.tellyawards.com\/\"><strong>The Telly Awards<\/strong><\/a>&nbsp;in May 2024<ul><li><strong>Silver award<\/strong>&nbsp;in the General-Branded Content category<\/li><\/ul><ul><li><strong>Silver award<\/strong>&nbsp;in the General-CSR: Corporate Social Responsibility category<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Silver award<\/strong>&nbsp;in the General-Documentary: Long Form (Above 40 minutes) category<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>International&nbsp;<a href=\"https:\/\/www.webbyawards.com\/about\/\"><strong>The Webby Awards<\/strong><\/a>&nbsp;in May 2024\n<ul class=\"wp-block-list\">\n<li><strong>Honoree <\/strong>in the Advertising, Media &amp; PR \u2013 Advertising Campaigns; Best Partnership or Collaboration<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>National&nbsp;<a href=\"https:\/\/www.prnewsonline.com\/go\/2024-digital-awards\/#entry-guidelines\"><strong>PR News Digital Awards<\/strong><\/a>&nbsp;in Spring 2024<ul><li><strong>Honorable Mention<\/strong>&nbsp;status in the Corporate Social Responsibility category<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Honorable Mention<\/strong>&nbsp;status in the Corporate Community Partnership category<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Local&nbsp;<a href=\"https:\/\/kcadclubawards.com\/\"><strong>American Advertising (ADDY) Awards<\/strong><\/a> on Feb. 10, 2024<ul><li><strong>Gold status<\/strong>&nbsp;in the Corporate Social Responsibility \u2013 Film, Video and Sound category<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Silver status<\/strong>&nbsp;in the Integrated Media Corporate Social Responsibility Campaign category<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n<div class=\"cta-form cta-click-to-call theme-dark bg-shield bg-shield-right-positioned\">\n    <div class=\"col cta-section\">\n        <h3>Blue KC supports the Kansas City community through impactful sports partnership programs.<\/h3><p>Shut Out the Stigma<\/p>    <\/div>\n    <div class=\"col\">\n        \n        <a class=\"btn btn-light\" href=\"https:\/\/www.shutoutthestigma.com\/\" target=\"_blank\">Support Mental Health!<\/a>\n    <\/div>\n<\/div>\r\n\t\t\t<div id=\"daexthefu-container\"\r\n\t\t\t\tclass=\"daexthefu-container daexthefu-layout-side-by-side daexthefu-alignment-left\"\r\n\t\t\t\tdata-post-id=\"10479\">\r\n\r\n\t\t\t\t<div class=\"daexthefu-feedback\">\r\n\t\t\t\t\t<div class=\"daexthefu-text\">\r\n\t\t\t\t\t\t<h3 class=\"daexthefu-title\">Was this 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industry&#8230;<\/p>\n","protected":false},"author":29,"featured_media":963,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_helpful_status":1,"_analytify_skip_tracking":false,"footnotes":""},"categories":[6,28],"tags":[61],"post-on-community-impact":[114],"class_list":["post-10479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-and-culture","category-sports-partnerships-community-and-culture","tag-members-employer-group","post-on-community-impact-shut-out-the-stigma"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blue KC, Kansas City Royals Recognized by Clio Health for Behavioral Health \u201cNot Good Enough\u201d Documentary - The Blueprint<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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