{"id":3168,"date":"2024-05-09T10:57:31","date_gmt":"2024-05-09T15:57:31","guid":{"rendered":"https:\/\/www.bluekc.com\/blueprint\/?p=3168"},"modified":"2026-01-02T10:54:28","modified_gmt":"2026-01-02T15:54:28","slug":"blue-kc-leverages-sports-partnerships-to-drive-mental-health-awareness","status":"publish","type":"post","link":"https:\/\/www.bluekc.com\/blueprint\/community-and-culture\/blue-kc-leverages-sports-partnerships-to-drive-mental-health-awareness\/","title":{"rendered":"Blue KC leverages sports partnerships to drive mental health awareness"},"content":{"rendered":"\n<p>Heightening awareness and removing the stigma of mental health is an objective of many Blue Cross and Blue Shield of Kansas City (Blue KC) initiatives, including our sports partnerships with the Kansas City Royals, the Kansas City Current, and Sporting KC.<\/p>\n\n\n\n<p>As spring and summer play ramps up, look for these sports partnership programs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Shut Out the Stigma&nbsp;<\/strong><\/h2>\n\n\n\n<p>Blue KC, in partnership with the Kansas City Royals, is working to shut out the stigma surrounding mental health by providing financial support, resources, and tools to <a href=\"https:\/\/www.bluekc.com\/consumer\/blue-kc\/charitable-giving\/community-impact\/#shut-out-the-stigma\" target=\"_blank\" rel=\"noreferrer noopener\">Shut Out the Stigma<\/a>. In a creative approach to investing in local behavioral health nonprofits, Blue KC donates $30 every time a Royals pitcher throws a shutout inning during the 2024 season. Since 2021, we have donated nearly $90,000 to 15 Kansas City nonprofits that focus on mental health through sports and mainly serve teens and adolescents. During the 2024 season watch for these collaborations.<\/p>\n\n\n\n<p>&nbsp;<strong>\u201cNot Good Enough<\/strong>\u201d <strong>documentary<\/strong><\/p>\n\n\n\n<p>This award-winning documentary, presented by Blue KC and the Kansas City Royals, challenges parents and coaches to think about how their actions can negatively affect youth athletes\u2019 mental health. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/youtu.be\/M0vAViCZHcI\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/www.bluekc.com\/blueprint\/wp-content\/uploads\/sites\/3\/2023\/11\/Not-Good-Enough-1-1024x572.png\" alt=\"\" class=\"wp-image-12450\" srcset=\"https:\/\/www.bluekc.com\/blueprint\/wp-content\/uploads\/sites\/3\/2023\/11\/Not-Good-Enough-1-1024x572.png 1024w, https:\/\/www.bluekc.com\/blueprint\/wp-content\/uploads\/sites\/3\/2023\/11\/Not-Good-Enough-1-300x168.png 300w, https:\/\/www.bluekc.com\/blueprint\/wp-content\/uploads\/sites\/3\/2023\/11\/Not-Good-Enough-1-768x429.png 768w, https:\/\/www.bluekc.com\/blueprint\/wp-content\/uploads\/sites\/3\/2023\/11\/Not-Good-Enough-1.png 1135w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/youtu.be\/M0vAViCZHcI\" target=\"_blank\" rel=\"noreferrer noopener\">WATCH VIDEO<\/a><\/p>\n\n\n\n<p><strong>Open Letters<\/strong><\/p>\n\n\n\n<p>After speaking with youth athletes in the metro, we put into words what they often are uncomfortable saying about the need to constantly succeed. <a href=\"https:\/\/www.shutoutthestigma.com\/when-does-helping-hurt.html#open-letters\" target=\"_blank\" rel=\"noreferrer noopener\">Read<\/a> the letters they wrote to parents and use this <a href=\"https:\/\/www.shutoutthestigma.com\/conversation-guide.html\" target=\"_blank\" rel=\"noreferrer noopener\">guide<\/a> to engage kids in a positive conversation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sideline the Stigma<\/strong><\/h2>\n\n\n\n<p>As a founding partner of the KC Current, Blue KC has used this platform to extend its focus on removing the stigma surrounding mental health through <a href=\"https:\/\/www.kansascitycurrent.com\/sideline-the-stigma-pres-by-blue-kc\" target=\"_blank\" rel=\"noreferrer noopener\">Sideline the Stigma<\/a> and events like <a href=\"https:\/\/www.bluekc.com\/blueprint\/community-and-culture\/sports-partnerships-community-and-culture\/first-ever-teal-talks-a-success\/\">Teal Talks<\/a> at CPKC Stadium.<\/p>\n\n\n\n<p>Teal Talks were held on May 21st for 50 female soccer players from the Kansas City Public School district and highlighted competition, resiliency, and mental health as part of the female athlete experience. It included a panel presentation by mental health experts and an activity with KC Current players.<\/p>\n\r\n\t\t\t<div id=\"daexthefu-container\"\r\n\t\t\t\tclass=\"daexthefu-container daexthefu-layout-side-by-side daexthefu-alignment-left\"\r\n\t\t\t\tdata-post-id=\"3168\">\r\n\r\n\t\t\t\t<div class=\"daexthefu-feedback\">\r\n\t\t\t\t\t<div class=\"daexthefu-text\">\r\n\t\t\t\t\t\t<h3 class=\"daexthefu-title\">Was this helpful?<\/h3>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"daexthefu-buttons-container\">\r\n\t\t\t\t\t\t<div class=\"daexthefu-buttons\">\r\n\t\t\t\t\t\t\t\r\n\t\t\t<div class=\"daexthefu-yes daexthefu-button daexthefu-button-type-icon\" data-value=\"1\">\r\n\t\t\t\t\r\n                <svg>\r\n                    <defs>\r\n                        <style>.thumb-up-cls-1{fill:#c9c9c9;}.thumb-up-cls-2{fill:#e1e1e1;}.thumb-up-cls-3{fill:#676767;}<\/style>\r\n                    <\/defs>\r\n                    <g id=\"thumb_up\">\r\n                        <path 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and removing the stigma of mental health is an objective of many Blue Cross and Blue Shield of Kansas City (Blue KC) initiatives, including our sports partnerships with the Kansas City Royals, the Kansas City Current, and Sporting&#8230;<\/p>\n","protected":false},"author":26,"featured_media":3169,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_helpful_status":1,"_analytify_skip_tracking":false,"footnotes":""},"categories":[6,28],"tags":[76,60,59,61,62],"post-on-community-impact":[],"class_list":["post-3168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-and-culture","category-sports-partnerships-community-and-culture","tag-agents-all","tag-employers-all","tag-agents-medicare","tag-members-employer-group","tag-members-ifp-aca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - 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