{"id":5391,"date":"2025-01-06T14:39:23","date_gmt":"2025-01-06T19:39:23","guid":{"rendered":"https:\/\/www.bluekc.com\/blueprint\/?p=5391"},"modified":"2025-05-01T13:54:41","modified_gmt":"2025-05-01T18:54:41","slug":"blue-kc-kansas-city-royals-win-a-handful-of-more-awards-for-behavioral-health-initiative-in-2024","status":"publish","type":"post","link":"https:\/\/www.bluekc.com\/blueprint\/community-and-culture\/sports-partnerships-community-and-culture\/blue-kc-kansas-city-royals-win-a-handful-of-more-awards-for-behavioral-health-initiative-in-2024\/","title":{"rendered":"Blue KC, Kansas City Royals Win a Handful of More Awards for Behavioral Health Initiative in 2024"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong><em>Nine total organizations have recognized Shut Out the Stigma initiative, Not Good Enough documentary<\/em><\/strong><\/h2>\n\n\n\n<p>The total count is now up to nine when it comes to industry-leading healthcare marketing and film organizations recognizing the Shut Out the Stigma behavioral health initiative and the \u201cNot Good Enough\u201d documentary.<\/p>\n\n\n\n<p>Recently Blue KC, in partnership with the Kansas City Royals, won two regional Emmy awards for the Shut Out the Stigma behavioral health initiative and its corresponding \u201cNot Good Enough\u201d documentary. The Mid-America chapter of the National Academy of Television Arts &amp; Sciences (NATAS) presented the awards during a ceremony on Oct. 26, 2024, in Overland Park, Kansas. <a href=\"https:\/\/emmymid-america.org\/emmy-awards\/2024-nominees-and-winners\/\">NATAS Mid-America<\/a> is one of 19 regional chapters, with headquarters in New York City.<\/p>\n\n\n\n<p>In another film industry awards program, Clio Sports recognized the documentary with a silver award in the branded entertainment category. There were 119 winners in this category alone, with Blue KC competing against other worldwide brands, including Pepsi, Mastercard and Adidas. Founded in 2014, Clio Sports honors the best in sports advertising and marketing around the world.<\/p>\n\n\n\n<p>In November and December, three healthcare marketing associations rewarded the behavioral health initiative for its strong community impact. The Healthcare Digital Marketing Awards is a prestigious awards program that recognizes excellence in healthcare and medical marketing and received nearly 500 nominations nationwide. Shut Out the Stigma won Gold status in both the Microsite category for <a href=\"http:\/\/www.ShutOuttheStigma.com\">www.ShutOuttheStigma.com<\/a> and the Total Digital Marketing Program category. The documentary earned Gold in the Special Video Over 2 Minutes category.<\/p>\n\n\n\n<p>The Ad Age Awards program, sponsored by the Healthcare Marketing Impact organization, recognized Shut Out the Stigma with a silver trophy. Additionally, the eHealthcare Leadership Awards program, conducted by Plain-English Health Care, dished out two awards to Blue KC. Shut Out the Stigma collected a platinum honor in the \u201cbest landing page or microsite\u201d category, while \u201cNot Good Enough\u201d gained a silver honor in the \u201cbest long video content\u201d category.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.shutoutthestigma.com\/\">Shut Out the Stigma<\/a> initiative provides support for behavioral health as a part of whole-person well-being, and focuses on removing the stigma surrounding mental health. The initiative won the 2024 Mid-America Emmy Award for Community Service. The <a href=\"https:\/\/youtu.be\/M0vAViCZHcI?si=eOif9rx8OHeTagLp\">\u201cNot Good Enough\u201d<\/a> documentary, as part of that initiative, won the 2024 Mid-America Emmy Award in the Documentary \u2013 Cultural category. The documentary is a 45-minute look into the perspective of our youth athletes and the toll perfectionism takes on their behavioral health.<\/p>\n\n\n\n<p>\u201cReceiving all of this recognition is exciting, but the large-scale awareness about behavioral health is the most important result of these awards,\u201d said Christina Lively, Blue KC Chief Marketing Officer. \u201cWe are fortunate to have a great partner in the Kansas City Royals who feels as strongly about this vital topic as we do. Our collective goal is to make everyone more mindful about how we as parents, coaches and teachers play one of the most important roles in youth athlete mental health.\u201d<br><br>The Shut Out the Stigma initiative and award-winning documentary, \u201cNot Good Enough\u201d, have captured recognition from nine different industry organizations, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>International <strong><a href=\"https:\/\/hdmawards.com\/winners-list\/winners-list-2024\/\">Healthcare Digital Marketing Awards<\/a><\/strong> on December 14, 2024<ul><li><strong>Gold winner<\/strong> in the Microsite category for Shut Out the Stigma<strong>Gold winner<\/strong> in the Total Digital Marketing Program category for Shut Out the Stigma<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Gold winner<\/strong> in the Special Video \u2013 Over 2 Minutes category for Not Good Enough<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>International <a href=\"https:\/\/clios.com\/winners-gallery\/explore?vertical=Clio+Sports&amp;season=2024&amp;program=4241&amp;f_1=4242&amp;f_2=4243&amp;f_3=4249\"><strong>Clio Sports Awards<\/strong><\/a> on November 12, 2024\n<ul class=\"wp-block-list\">\n<li><strong>Silver award <\/strong>in the Branded Entertainment\/Contentfor \u201cNot Good Enough\u201d Documentary<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>National <strong>Healthcare Marketing Impact \/ Ad Age Awards<\/strong> on November 11, 2024\n<ul class=\"wp-block-list\">\n<li><strong>Silver winner <\/strong>in the Branded Entertainment\/Content Campaign category for Shut Out the Stigma<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>National <a href=\"https:\/\/ehealthcareawards.com\/2024-winners\/\"><strong>eHealthcare Leadership Awards<\/strong><\/a> on November 11, 2024<ul><li><strong>Platinum winner<\/strong> <strong>(first place overall in all sections) <\/strong>in the Best Landing Page or Microsite category for Shut Out the Stigma; in the HMO, PPO or Other Insurer section<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Silver winner (first place within the \u201cHMO, PPO or Other Insurer\u201d section and second place overall) <\/strong>in the Best Long Video Content over 2 Minutes category for \u201cNot Good Enough\u201d documentary; in the HMO, PPO or Other Insurer section<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Regional <a href=\"https:\/\/emmymid-america.org\/emmy-awards\/2024-nominees-and-winners\/\"><strong>Mid-America Emmy Awards<\/strong>&nbsp;<\/a>on Oct. 26, 2024<ul><li><strong>Winner<\/strong>&nbsp;in the Community Service category for Shut Out the Stigma<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Winner <\/strong>in the Documentary \u2013 Cultural category for \u201cNot Good Enough\u201d documentary<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>National&nbsp;<a href=\"https:\/\/www.tellyawards.com\/\"><strong>The Telly Awards<\/strong><\/a>&nbsp;in May 2024<ul><li><strong>Silver award<\/strong>&nbsp;in the General-Branded Content category<\/li><\/ul><ul><li><strong>Silver award<\/strong>&nbsp;in the General-CSR: Corporate Social Responsibility category<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Silver award<\/strong>&nbsp;in the General-Documentary: Long Form (Above 40 minutes) category<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>International&nbsp;<a href=\"https:\/\/www.webbyawards.com\/about\/\"><strong>The Webby Awards<\/strong><\/a>&nbsp;in May 2024\n<ul class=\"wp-block-list\">\n<li><strong>Honoree <\/strong>in the Advertising, Media &amp; PR \u2013 Advertising Campaigns; Best Partnership or Collaboration<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>National&nbsp;<a href=\"https:\/\/www.prnewsonline.com\/go\/2024-digital-awards\/#entry-guidelines\"><strong>PR News Digital Awards<\/strong><\/a>&nbsp;in Spring 2024<ul><li><strong>Honorable Mention<\/strong>&nbsp;status in the Corporate Social Responsibility category<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Honorable Mention<\/strong>&nbsp;status in the Corporate Community Partnership category<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Local&nbsp;<a href=\"https:\/\/kcadclubawards.com\/\"><strong>American Advertising (ADDY) Awards<\/strong><\/a> on Feb. 10, 2024<ul><li><strong>Gold status<\/strong>&nbsp;in the Corporate Social Responsibility \u2013 Film, Video and Sound category<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Silver status<\/strong>&nbsp;in the Integrated Media Corporate Social Responsibility Campaign category<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n<div class=\"cta-form cta-click-to-call theme-dark bg-shield bg-shield-right-positioned\">\n    <div class=\"col cta-section\">\n        <h3>Blue KC supports the Kansas City community through impactful sports partnership programs.<\/h3><p>Shut Out the Stigma<\/p>    <\/div>\n    <div class=\"col\">\n        \n        <a class=\"btn btn-light\" href=\"https:\/\/www.shutoutthestigma.com\/\" target=\"_blank\">Support Mental Health!<\/a>\n    <\/div>\n<\/div>\r\n\t\t\t<div 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organizations have recognized Shut Out the Stigma initiative, Not Good Enough documentary The total count is now up to nine when it comes to industry-leading healthcare marketing and film organizations recognizing the Shut Out the Stigma behavioral health&#8230;<\/p>\n","protected":false},"author":29,"featured_media":5408,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_helpful_status":1,"_analytify_skip_tracking":false,"footnotes":""},"categories":[6,28],"tags":[61,91],"post-on-community-impact":[114],"class_list":["post-5391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-and-culture","category-sports-partnerships-community-and-culture","tag-members-employer-group","tag-shut-out-the-stigma","post-on-community-impact-shut-out-the-stigma"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - 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