{"id":763,"date":"2023-02-16T02:02:53","date_gmt":"2023-02-16T02:02:53","guid":{"rendered":"https:\/\/bluekcstg.wpengine.com\/resource-center\/?p=66"},"modified":"2024-11-21T11:08:45","modified_gmt":"2024-11-21T16:08:45","slug":"blue-kc-joins-zero-reasons-why-teen-suicide-prevention-campaign","status":"publish","type":"post","link":"https:\/\/www.bluekc.com\/blueprint\/community-and-culture\/sports-partnerships-community-and-culture\/blue-kc-joins-zero-reasons-why-teen-suicide-prevention-campaign\/","title":{"rendered":"Blue KC Joins Zero Reasons Why Teen Suicide Prevention Campaign"},"content":{"rendered":"\n<p>Blue KC has been meeting mental health head on with our\u202f <a href=\"https:\/\/www.mindfulbluekc.com\/?_ga=2.188170856.1780960849.1669742786-1925290436.1669742786\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Mindful by Blue KC\u202f<\/strong><\/a> behavioral health services and\u202f <a href=\"https:\/\/www.bluekc.com\/blog\/blue_agent_articles\/jan-2023-sports\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>sports partnerships<\/strong><\/a>. In summer 2021, we broadened our reach to the vulnerable teen community through the \u202f<a href=\"https:\/\/zeroreasonswhy.org\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Zero Reasons Why<\/strong><\/a>\u202f(ZRW) teen suicide prevention campaign.&nbsp;<\/p>\n\n\n\n<p>In partnership with Overflow \u2013 a strategic story, experience design, and creative production agency \u2013 we expanded the impact of ZRW in Kansas City with a focus on activating in school districts within our coverage area.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how we did it:&nbsp;<\/p>\n\n\n\n<p><strong>Developed \u202f<\/strong><a href=\"http:\/\/www.zeroreasonswhy.team\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>www.zeroreasonswhy.team<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p>This Blue KC and ZRW co-branded website educates and activates teen \u201cStreet Team\u201d members who are eager to engage in suicide prevention activities and mental health promotion. Since its launch in late 2021 through October 2022, the website:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Welcomed nearly 5,000 unique visitors&nbsp;<\/li>\n\n\n\n<li>Had more than 36,000 page views<\/li>\n\n\n\n<li>Encouraged teens to share their mental health stories through the website&nbsp;<\/li>\n\n\n\n<li>Took teen requests for in-school events&nbsp;<\/li>\n\n\n\n<li>Offered ZRW toolkits, videos, graphics, and social media influencer kits&nbsp;<\/li>\n\n\n\n<li>Offered free ZRW swag&nbsp;<\/li>\n\n\n\n<li>Linked teens to help through a Crisis Text Line and National Suicide Prevention Lifeline&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Facilitated webinar-based workshops<\/strong>&nbsp;<\/p>\n\n\n\n<p>High school educators and school administrators in the Kansas City area participated in webinars to learn about ZRW, its origins and accomplishments, and how they can deploy campaign activities in their districts.&nbsp;<\/p>\n\n\n\n<p><strong>Deployed cross-promotional and storytelling campaigns<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Published dozens of social media posts featuring teen mental health stories and resources, which contributed to thousands of impressions and engagements&nbsp;<\/li>\n\n\n\n<li>Engaged in cross-promotional activities with the Kansas City Royals and KC Current&nbsp;<\/li>\n\n\n\n<li>Participated in a Kansas City Business Journal Table of Experts article&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Sponsored in-school events<\/strong>&nbsp;<\/p>\n\n\n\n<p>At more than two dozen in-school events, we engaged thousands of teens through the \u201cBanner Days,\u201d \u201cTake it or Leave It,\u201d and \u201cSnapshots of Support\u201d programs. At these events, students talked with event organizers and walked away with more than 7,000 pieces of mental health promotional materials, collateral, and stigma-reducing SWAG.&nbsp;<\/p>\n\n\n\n<p><strong>Get involved<\/strong>&nbsp;<\/p>\n\n\n\n<p>Everyone has a stake in teen suicide prevention. Please share\u202f <a href=\"https:\/\/zeroreasonswhy.org\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>zeroreasonswhy.org\u202f<\/strong><\/a> with your family and colleagues and\u202f <a href=\"https:\/\/www.zeroreasonswhy.team\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>zeroreasonswhy.team<\/strong><\/a>\u202fwith teens in your life who want to have an impact.&nbsp;<\/p>\n\r\n\t\t\t<div id=\"daexthefu-container\"\r\n\t\t\t\tclass=\"daexthefu-container daexthefu-layout-side-by-side daexthefu-alignment-left\"\r\n\t\t\t\tdata-post-id=\"763\">\r\n\r\n\t\t\t\t<div class=\"daexthefu-feedback\">\r\n\t\t\t\t\t<div class=\"daexthefu-text\">\r\n\t\t\t\t\t\t<h3 class=\"daexthefu-title\">Was this helpful?<\/h3>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"daexthefu-buttons-container\">\r\n\t\t\t\t\t\t<div class=\"daexthefu-buttons\">\r\n\t\t\t\t\t\t\t\r\n\t\t\t<div class=\"daexthefu-yes daexthefu-button daexthefu-button-type-icon\" data-value=\"1\">\r\n\t\t\t\t\r\n   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class=\"daexthefu-successful-submission-text\">Thanks for your feedback!<\/div>\r\n\r\n\t\t\t<\/div>\r\n\r\n\t\t\t","protected":false},"excerpt":{"rendered":"<p>Blue KC has been meeting mental health head on with our\u202f Mindful by Blue KC\u202f behavioral health services and\u202f sports partnerships. In summer 2021, we broadened our reach to the vulnerable teen community through the \u202fZero Reasons Why\u202f(ZRW) teen suicide&#8230;<\/p>\n","protected":false},"author":26,"featured_media":726,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_helpful_status":1,"_analytify_skip_tracking":false,"footnotes":""},"categories":[14,28],"tags":[61,62],"post-on-community-impact":[],"class_list":["post-763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-healthier-communities","category-sports-partnerships-community-and-culture","tag-members-employer-group","tag-members-ifp-aca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blue KC Joins Zero Reasons Why Teen Suicide Prevention Campaign - The Blueprint<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bluekc.com\/blueprint\/community-and-culture\/sports-partnerships-community-and-culture\/blue-kc-joins-zero-reasons-why-teen-suicide-prevention-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blue KC Joins Zero Reasons Why Teen Suicide Prevention Campaign - The Blueprint\" \/>\n<meta property=\"og:description\" content=\"Blue KC has been meeting mental health head on with our\u202f Mindful by Blue KC\u202f behavioral health services and\u202f sports partnerships. 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