Playbook Campaigns

Playbook campaigns help you to educate your employees on certain Blue KC programs, benefits and services. Your Employer How-to Guide is below, and includes a sample 4-week action plan plus direct downloads to each suggested touch point, to help you engage employees on these important resources.

Find Care

Help your employees manage their coverage online through our member portal,, and find a high-quality provider.

Care Options

Help your employees manage their coverage online and find a high-quality provider.

Behavioral Health

Blue KC members have access to Mindful by Blue KC which includes a set of new and enhanced behavioral health services to address stress, depression, anxiety, substance use and more.

Health & Wellness

Provide education for the many health and wellness programs and benefits available to your employees.

Understanding Costs & Savings

Help your employees save money and get the most value from their health plan.

International Coverage

Blue KC offers international coverage so your employees can stay safe and healthy around the country and the world.

Spira Care

Spira care members enjoy access to comprehensive care, including primary care, behavioral health consults, lab tests, x-rays and more all in one place.