Blue KC has launched two online libraries where ACA and MA members and prospects can keep up to date with content that matters to them.
Above left: ACA library at BlueKCforYou.com. Above right: MA library at MedicareBlueKC.com.
The libraries feature content about member benefits, insurance education, healthy living, and Blue KC in the community. MA members also will find stories featuring fellow MA members. Content is filtered, searchable, and archived for easy retrieval.
Blue KC produces content monthly, and the online libraries will provide a longer shelf life and a broader reach. Visitors can navigate to the libraries from within the websites, while Blue KC will push content via social media, email, and other digital resources.
If you have ideas for content that would be relevant to your clients, we’d love to hear from you. Please contact Kristen Hanish at Kristen.Hanish@BlueKC.com.