Blue KC rolls out brand awareness campaign

June 2023

Blue KC’s newest brand awareness campaign, Benefit of Blue, is now in-market. The Blue Cross Blue Shield Association-developed campaign reinforces Blues are different than other healthcare companies. It emphasizes Blue KC is: 

  • Easy to work with
  • Has employer and employee best interests at heart
  • Provides exceptional customer service

The campaign launched May 17 and is running on TV, digital display banners, paid social, email, and print. See some of the creative:

Paid Social

Print Ad