Blue KC, Kansas City Royals Recognized by Clio Health for Behavioral Health “Not Good Enough” Documentary
Ten total organizations have recognized Shut Out the Stigma initiative, Not Good Enough documentary
On June 11, Blue Cross and Blue Shield of Kansas City (Blue KC), in partnership with the Kansas City Royals, were recognized by an international industry – Clio Health – for the award-winning behavioral health documentary called “Not Good Enough”. The documentary is part of the Shut Out the Stigma initiative, which provides support for behavioral health as a part of whole-person well-being, and focuses on removing the stigma surrounding mental health.
“Not Good Enough” appeared on the Clio Health Shortlist, along with reputable brands such as Johnson & Johnson and Powerade. The contest awards winners in Gold, Silver and Bronze categories, followed by the Shortlist. For the list of Shortlist winners in the Mental Health category, click here. “Not Good Enough” is a 45-minute look into the perspective of our youth athletes and the toll perfectionism takes on their behavioral health.
Clio Health, founded in 2009, is one of five verticals developed by the Clios to celebrate creative excellence in a specialized field. The program champions boundary-pushing marketing, advertising and communications that promote physical, mental and social well-being. Each cycle, leaders from across the global health industry convene to determine which entries will earn the prestigious Grand, Gold, Silver and Bronze Clio Health Awards.
“We are once again excited to see international recognition from an esteemed organization like Clio Health. We believe the real reward is increasing large-scale awareness about behavioral health and removing the stigma,” said Jenny Housley, , Blue KC Senior Vice President and Chief Revenue Officer. “We are fortunate to have a great partner in the Kansas City Royals who feels as strongly about this vital topic as we do.”
The Shut Out the Stigma initiative and award-winning documentary, “Not Good Enough”, have captured recognition from 10 different industry organizations, including:
- International Clio Health Awards on June 11, 2025
- Shortlist winner in the Mental Health category for the “Not Good Enough” documentary
- International Healthcare Digital Marketing Awards on December 14, 2024
- Gold winner in the Microsite category for Shut Out the Stigma
- Gold winner in the Total Digital Marketing Program category for Shut Out the Stigma
- Gold winner in the Special Video – Over 2 Minutes category for “Not Good Enough”
- International Clio Sports Awards on November 12, 2024
- Silver award in the Branded Entertainment/Contentfor “Not Good Enough” Documentary
- National Healthcare Marketing Impact / Ad Age Awards on November 11, 2024
- Silver winner in the Branded Entertainment/Content Campaign category for Shut Out the Stigma
- National eHealthcare Leadership Awards on November 11, 2024
- Platinum winner (first place overall in all sections) in the Best Landing Page or Microsite category for Shut Out the Stigma; in the HMO, PPO or Other Insurer section
- Silver winner (first place within the “HMO, PPO or Other Insurer” section and second place overall) in the Best Long Video Content over 2 Minutes category for “Not Good Enough” documentary; in the HMO, PPO or Other Insurer section
- Regional Mid-America Emmy Awards on Oct. 26, 2024
- Winner in the Community Service category for Shut Out the Stigma
- Winner in the Documentary – Cultural category for “Not Good Enough” documentary
- National The Telly Awards in May 2024
- Silver award in the General-Branded Content category
- Silver award in the General-CSR: Corporate Social Responsibility category
- Silver award in the General-Documentary: Long Form (Above 40 minutes) category
- International The Webby Awards in May 2024
- Honoree in the Advertising, Media & PR – Advertising Campaigns; Best Partnership or Collaboration
- National PR News Digital Awards in Spring 2024
- Honorable Mention status in the Corporate Social Responsibility category
- Honorable Mention status in the Corporate Community Partnership category
- Local American Advertising (ADDY) Awards on Feb. 10, 2024
- Gold status in the Corporate Social Responsibility – Film, Video and Sound category
- Silver status in the Integrated Media Corporate Social Responsibility Campaign category
Blue KC supports the Kansas City community through impactful sports partnership programs.
Shut Out the Stigma
