Blue KC, Kansas City Royals Win a Handful of More Awards for Behavioral Health Initiative in 2024
Nine total organizations have recognized Shut Out the Stigma initiative, Not Good Enough documentary
The total count is now up to nine when it comes to industry-leading healthcare marketing and film organizations recognizing the Shut Out the Stigma behavioral health initiative and the “Not Good Enough” documentary.
Recently Blue KC, in partnership with the Kansas City Royals, won two regional Emmy awards for the Shut Out the Stigma behavioral health initiative and its corresponding “Not Good Enough” documentary. The Mid-America chapter of the National Academy of Television Arts & Sciences (NATAS) presented the awards during a ceremony on Oct. 26, 2024, in Overland Park, Kansas. NATAS Mid-America is one of 19 regional chapters, with headquarters in New York City.
In another film industry awards program, Clio Sports recognized the documentary with a silver award in the branded entertainment category. There were 119 winners in this category alone, with Blue KC competing against other worldwide brands, including Pepsi, Mastercard and Adidas. Founded in 2014, Clio Sports honors the best in sports advertising and marketing around the world.
In November and December, three healthcare marketing associations rewarded the behavioral health initiative for its strong community impact. The Healthcare Digital Marketing Awards is a prestigious awards program that recognizes excellence in healthcare and medical marketing and received nearly 500 nominations nationwide. Shut Out the Stigma won Gold status in both the Microsite category for www.ShutOuttheStigma.com and the Total Digital Marketing Program category. The documentary earned Gold in the Special Video Over 2 Minutes category.
The Ad Age Awards program, sponsored by the Healthcare Marketing Impact organization, recognized Shut Out the Stigma with a silver trophy. Additionally, the eHealthcare Leadership Awards program, conducted by Plain-English Health Care, dished out two awards to Blue KC. Shut Out the Stigma collected a platinum honor in the “best landing page or microsite” category, while “Not Good Enough” gained a silver honor in the “best long video content” category.
The Shut Out the Stigma initiative provides support for behavioral health as a part of whole-person well-being, and focuses on removing the stigma surrounding mental health. The initiative won the 2024 Mid-America Emmy Award for Community Service. The “Not Good Enough” documentary, as part of that initiative, won the 2024 Mid-America Emmy Award in the Documentary – Cultural category. The documentary is a 45-minute look into the perspective of our youth athletes and the toll perfectionism takes on their behavioral health.
“Receiving all of this recognition is exciting, but the large-scale awareness about behavioral health is the most important result of these awards,” said Christina Lively, Blue KC Chief Marketing Officer. “We are fortunate to have a great partner in the Kansas City Royals who feels as strongly about this vital topic as we do. Our collective goal is to make everyone more mindful about how we as parents, coaches and teachers play one of the most important roles in youth athlete mental health.”
The Shut Out the Stigma initiative and award-winning documentary, “Not Good Enough”, have captured recognition from nine different industry organizations, including:
- International Healthcare Digital Marketing Awards on December 14, 2024
- Gold winner in the Microsite category for Shut Out the StigmaGold winner in the Total Digital Marketing Program category for Shut Out the Stigma
- Gold winner in the Special Video – Over 2 Minutes category for Not Good Enough
- International Clio Sports Awards on November 12, 2024
- Silver award in the Branded Entertainment/Contentfor “Not Good Enough” Documentary
- National Healthcare Marketing Impact / Ad Age Awards on November 11, 2024
- Silver winner in the Branded Entertainment/Content Campaign category for Shut Out the Stigma
- National eHealthcare Leadership Awards on November 11, 2024
- Platinum winner (first place overall in all sections) in the Best Landing Page or Microsite category for Shut Out the Stigma; in the HMO, PPO or Other Insurer section
- Silver winner (first place within the “HMO, PPO or Other Insurer” section and second place overall) in the Best Long Video Content over 2 Minutes category for “Not Good Enough” documentary; in the HMO, PPO or Other Insurer section
- Regional Mid-America Emmy Awards on Oct. 26, 2024
- Winner in the Community Service category for Shut Out the Stigma
- Winner in the Documentary – Cultural category for “Not Good Enough” documentary
- National The Telly Awards in May 2024
- Silver award in the General-Branded Content category
- Silver award in the General-CSR: Corporate Social Responsibility category
- Silver award in the General-Documentary: Long Form (Above 40 minutes) category
- International The Webby Awards in May 2024
- Honoree in the Advertising, Media & PR – Advertising Campaigns; Best Partnership or Collaboration
- National PR News Digital Awards in Spring 2024
- Honorable Mention status in the Corporate Social Responsibility category
- Honorable Mention status in the Corporate Community Partnership category
- Local American Advertising (ADDY) Awards on Feb. 10, 2024
- Gold status in the Corporate Social Responsibility – Film, Video and Sound category
- Silver status in the Integrated Media Corporate Social Responsibility Campaign category
Blue KC supports the Kansas City community through impactful sports partnership programs.
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