Blue KC becomes the club’s right kit sleeve sponsor, will launch collaboration to build behavioral health program

For Immediate Release: June 24, 2021

For more information contact:
Kelly Cannon
O: 816-395-3711
M: 816-686-3842

KANSAS CITY, MO. (June 24, 2021)—Kansas City NWSL announced a partnership with Blue Cross and Blue Shield of Kansas City (Blue KC) making Blue KC the official jersey sleeve partner of the club. In addition, Blue KC and KC NWSL are collaborating on a behavioral health platform which will be introduced later this season.

A KC NWSL Founding Partner, Blue KC’s logo will appear on the right sleeve of the jerseys to be worn by KC NWSL players at home and away matches, and will also be featured on retail fan jerseys. The club debuts the Blue KC sleeve this Saturday, June 26 when KC NWSL takes on the Washington Spirit at 7:30 p.m. CT at Legends Field.

“For more than 80 years, Blue KC has bettered the health of Kansas Citians and we’re thrilled to join our platform with their efforts, particularly working to improve behavioral health across the region,” said KC NWSL Co-Founder and Co-Owner Chris Long, “Wearing the Blue KC logo on our jersey sleeves is a reflection of the shared commitment we have to this community.”

In addition to the kit sleeve and the behavioral health programming, Blue KC will be featured on the club’s media backdrop, which is utilized for all KC NWSL media events. Blue KC will also be the second-half presenting partner for eight match broadcasts on KCTV/KSMO, and will be included in matchday final scores on social media.

“We are pleased to be one of the inaugural sponsors of the Kansas City National Women’s Soccer League team in Kansas City,” said Jenny Housley, Senior Vice President and Chief Marketing Officer for Blue KC. “These professional woman athletes inspire girls and women to aim high and make a difference in our community. We look forward to collaborating with KC NWSL to build support for women athletes and promoting the importance of behavioral health as a centerpiece of our partnership.”

Kansas City NWSL was announced as an expansion team in December 2020. Since then, the team has seen incredible support from the community and local businesses. The team has averaged approximately 5,000 fans in its first two home matches, with ten remaining home matches in the 2021 season. For tickets and information, vist

About Blue Cross and Blue Shield of Kansas City
Blue Cross and Blue Shield of Kansas City, the largest not-for-profit health insurer in Missouri and the only not-for-profit commercial health insurer in Kansas City, has been part of the Kansas City community since 1938. Blue Cross and Blue Shield of Kansas City provides health coverage services to more than one million residents in the greater Kansas City area, including Johnson and Wyandotte counties in Kansas and 30 counties in Northwest Missouri. Our mission: to provide affordable access to healthcare and to improve the health of our members. Blue Cross and Blue Shield of Kansas City is an independent licensee of the Blue Cross and Blue Shield Association. For more information on the company, visit its website at

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