For Immediate Release: September 7, 2022
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O: (816) 395-3711
KANSAS CITY, MO. (September 7, 2022)—Star goalkeeper AD Franch is not only playing to help the Kansas City Current win matches, but she’s also giving back to the KC community by “Playing for Trees”. Blue Cross and Blue Shield of Kansas City (Blue KC) is pitching in to help.
During September’s “Hunger Action Month”, Blue KC, a founding partner of the KC Current and the team’s official health insurance partner, is proud to announce we are donating $100 each time AD records a save in support of Franch’s “Playing for Trees” campaign, which partners with The Giving Grove to bring more orchards to neighborhoods in Kansas City.
“Through Blue KC’s Well Stocked initiative and in conjunction with our Well Stocked partners, we’ve been working to improve access to healthy foods across the Kansas City area since 2018,” said Christina Lively, Vice President and Chief Marketing Officer, Blue KC. “We’re excited to support the Current, AD and The Giving Grove in their work to plant life-giving trees throughout our community.”
Blue KC’s donations kicked off with the Current’s match on August 28 and will continue through the remainder of the 2022 season, including any postseason games. The donations are going directly to The Giving Grove, a Kansas City-based nonprofit that supports neighborhood volunteers in planting and caring for fruit trees, nut trees and berry brambles that improve the urban environment, increase tree canopy and provide a sustainable source of free, organically-grown food for neighborhoods facing high rates of food insecurity.
The Giving Grove is one of Blue KC’s Well Stocked partners. Founded in 2018, Blue KC’s Well Stocked initiative aims to increase food access and reduce food insecurity in Kansas City.
About Blue Cross and Blue Shield of Kansas City
Blue Cross and Blue Shield of Kansas City, the largest not-for-profit health insurer in Missouri and the only not-for-profit commercial health insurer in Kansas City, has been part of the Kansas City community since 1938. Blue Cross and Blue Shield of Kansas City provides health coverage services to more than one million residents in the greater Kansas City area, including Johnson and Wyandotte counties in Kansas and 30 counties in Northwest Missouri. Our mission: to provide affordable access to healthcare and to improve the health of our members. Blue Cross and Blue Shield of Kansas City is an independent licensee of the Blue Cross and Blue Shield Association. For more information on the company, visit its website at BlueKC.com.